Yoho Ag Solutions Inc. provides fractional executive leadership for Canadian businesses connected to agriculture and commodities. Founder Kevin Broadworth named the company after Yoho National Park and the meeting of waters at Twin Falls, where streams form the Yoho River—a symbol of collaboration and fresh starts. Building on that story, I developed the Yoho brand identity and carried it through marketing materials, stationery, and a Squarespace website.