Design with Purpose.
Built with Reason.
Branding, Packaging, Motion & Marketing Design.
Design That Works as Hard as You Do.
Active Reason Design is an independent creative studio led by owner and designer Ben Haskins. I partner with businesses and product brands to create thoughtful, strategic design that not only looks exceptional — but performs.
From brand identities and packaging systems to motion graphics, websites and marketing materials, every project is built with clarity, intention and purpose. Good design should feel effortless. Behind the scenes, it should be anything but.
Ben Haskins
Owner - Designer, Creative Director
Hi, I’m Ben—a designer with 25+ years of experience and the founder of Active Reason Design. I help businesses of all sizes bring their brands to life through smart, purposeful design. From packaging to digital, print, and branding, think of me as your on-demand art department—with a passion for colour, typography, and creative problem-solving.
Let's get rolling ...
Whether you’re launching something new, refining what exists, or scaling your brand presence, Active Reason Design brings clarity and creative focus to every project.
Let’s create work that stands out.
A few of my clients ...
