Smitten Kitten Jewellery is all designed and handmade by Kendall McCulloch a Waterloo Region entrepreneur. The majority of her works are one-of-a-kind. Most of the pieces are vintage-inspired, and some contain repurposed pre-loved materials that have been up-cycled into unique creations. I worked with Kendall creating the identity for Smitten Kitten from the ground up. I developed her logo, corporate image, and colour strategy. I designed and developed her website, packaging and promotional materials, and helped to set up her Etsy store.
Kendall is also an incredible writer, who I turn to when I need flawless copywriting for websites & marketing materials.
Active Reason's Role
Branding Strategy, Logo Design, Stationery Design, Packaging Design, Print Marketing & Website Design
