River Family Dentistry is the office of Dr. Angelica Cornacchio.  Working with Dr. Cornaccchio, I developed a brand that through colour, light refreshing tones, reflects the feel of the office environment. We also wanted to capture the connection to community with the graphic symbol. The result was a symbol that incorporated the iconic Freeport Bridge crossing the Grand River, a very recognizable landmark as you enter the neighbourhood where the office is located. I enlisted writer Kendall McCulloch to help us build the brand story and polish up the content for the website and marketing materials.