Drift Footwear
Drift is a self-initiated branding concept created to explore what a modern Canadian outdoor footwear brand could look like. The project spans brand strategy, product design, packaging, retail environments, and marketing communications to demonstrate a complete end-to-end brand system.
The Challenge
Create a contemporary footwear brand that feels equally at home on urban streets and mountain trails.
The Strategy
Develop a brand rooted in modern Canadian outdoor culture—minimal, durable, and adventurous.
The Solution
Design a complete brand ecosystem including identity, footwear collection, packaging, retail displays, environmental graphics, social campaigns, and advertising.
