Carissa MacLennan is a strategist focused on guiding organizations through meaningful, positive transformation. Her experience includes work with the Jane Goodall Institute, UNICEF, Journalists for Human Rights, and the Munk School of Global Affairs.

I partnered with Carissa to develop her brand identity, building a visual theme around the butterfly as a symbol of transformation. Together we shaped her visual story and client process, creating a brand defined by soft yet vibrant colour, clean professional lines, and a tone that reflects her thoughtful, optimistic approach.